The Physics of Brand

by Dan Wallace | at MinneBar 11 | 10:50 – 11:40 in Nokomis | View Schedule

This interactive presentation will provide a brief history of brands and branding — and then present a new theory based on the insight that brands and people interact across time and space. You will meet three new supermodels that examine how brands actually operate in time, space and brains. You will learn about the social economics of brands, how brands operate in the world, an overview of traditional brand theories, and and explanation of why brands provide benefits to individuals, society and brand owners. The 20 minute presentation will be followed by Q&A and a facilitated, open-ended group conversation.

HOW Publishing is currently printing the book, "The Physics of Brand," co-authored by Aaron Keller of Capsule, Renee Marino of Cupitor, and Dan Wallace of Idea Food. The book releases in late July. This is an opportunity to get an early look at content that has drawn high praise by early reviews on Amazon. For further information:

( (

All levels

Dan Wallace

I work as an interim and fractional marketing leader for small and mid-sized firms. I am the co-author of "The Physics of Brand,"​ published by Simon & Schuster in the US, Taiwan and China. I'm currently working on another book and creating cultural branding for offices.