Use Storytelling to Build Your Brand and Engage Buyers

by Jim Dahline | at MinneBar 10 | 1:45 – 2:35 in Zeke Landres | View Schedule

Two things I believe more than anything that drive marketing in today's world:

1) People hate to be sold to, but they love to buy. 2) Buying is based on timing more than anything.

People are buyers when they are engaged with your company, product, or brand and the timing is right. But how do you exactly do that? What things can you do, and in what ways, to engage with people and be top of mind when the timing is right for them to turn into buyers.

We'll discuss this concept and strategies to ensure your business is top of mind for buyers.


Jim Dahline

Jim is a Director of Marketing at Sport Ngin, a Minneapolis based sports technology company focused on the youth and amateur sports market. In his role, Jim focuses on Customer Success and Account Management functions as well as the Sport Ngin Community. He also serves as a company evangelist helping to build the Sport Ngin brand through press relations, social media, & event participation.

Jim graduated from the University of Minnesota-Duluth with a degree in Marketing, and received his MBA from the University of Nebraska. He also serves as a volunteer for minnestar.