This is a case study on how not doing sameness by developing a 'Think Differently' go to market strategy got this Minnesota based startup $2.5 million in capital and in excess of $1 million a month in orders before it launched. You will hear the process used to create a strategy that is slated to disrupt a multi-billion dollar market and will be generating in excess of 4 million dollars a month in revenue at the end of year two with already signed orders.
If you're an entrepreneur that has a great idea you should hear this story and look at evaluating your go to market strategy. You will learn how looking at your market and how existing companies in that market are positioned, can be turned to your advantage.
THINK DIFFERENTLY - BE AN ENTREPRENEUR - CREATE HAPPINESS Jeff has spent his career starting and leading businesses, after first working at Apple in that company's early years. At Apple, Jeff lead the team focused on setting a culture of innovation (the rest, as they say, is history!). From his experience at Apple, Nike, and other cutting edge companies, he’s been labeled a thought leader in customer satisfaction, helping to create market-leading strategies and cultures.
Today, Jeff inspires happiness in the personal and professional lives of leaders -- and we're all leaders of somebody or something! As the "Chief Happiness Yoda" at Experience Happiness, Jeff guides his team to create a competitive advantage for businesses through happiness. The Happiness Practice (THP) is an evidence-based mental health solution and a life-transforming and sustainable practice that mitigates and prevents stress and fear, while increasing happiness, mindfulness, and performance.