Lean Startup: Building Product-Market Fit & Your Business Model

by Carla Pavone and Justin Porter | at MinneBar 10 | 1:45 – 2:35 in Discovery | View Schedule

An overview of the Lean Development methodology to translate ideas and IP into successful business ventures. Converting ideas into customer solutions that generate financial and/or social value may be an art, but there's also plenty of proven science in the process.

With a little help from the infamous Ali G, we'll review and apply a variety of Lean LaunchPad techniques:
-- business model canvas
-- customer development
-- hypothesis testing
-- minimum viable product

This session will give you a set of tools and resources you can use to develop a startup (or a new product), and also give you command of the latest entrepreneurial lingo. "Pivot" anyone?

All levels

Carla Pavone

Carla Pavone is the Associate Director of the Holmes Center for Entrepreneurship and leads MIN-Corps, which facilitates technology commercialization across the U of Minnesota through seminars, courses and coaching. She also teaches entrepreneurship, strategy and leadership courses at the Carlson School of Management. Academia is Carla's third career. She started out in publishing and pc software startups, then was an executive in the financial services industry, where she led corporate internal startups and turnarounds. She later went back to school for her PhD, with a focus on entrepreneurship and venture capital decision making.

Carla also serves on the board of Social Venture Partners - Minnesota, which supports Twin Cities social ventures that focus on at-risk youth. As an SVP partner, she is currently helping Reve Academy, where North Minneapolis high school students learn digital skills and run a web design business.

Justin Porter

Mr. Porter has numerous years of experience in a variety of technology and business roles. His current position is working in an environment where he is responsible for launching high technology-based start-up companies. He previously worked with a variety of consulting clients in a professional services role. He has a balanced mix of consulting, industry, and technical experiences, allowing him to be leveraged in all phases of a company. Mr. Porter has experience across many industry verticals including life sciences, physical and engineering sciences, software and information technology, and agriculture. Mr. Porter holds a BSB in Management Information Systems and Entrepreneurial Studies from the University of Minnesota – Twin Cities and an MBA from the University of Minnesota – Carlson School of Management.