Your startup is newsworthy (probably). How to generate media attention

by Chuck Grothaus | at MinneBar 10 | 10:15 – 11:05 in Harriet | View Schedule

You launched your startup, but trade and business journalists aren't paying attention. Why not? Have you created and nurtured the right relationships? Are you sharing the right messages? Have you offered an exclusive?

Get the insider tips and strategies you need to effectively tell your startup story to journalists and other key opinion leaders. We will discuss:

  • Developing your communication strategy
  • Creating a compelling story for local, regional and national news media
  • Obtaining published news coverage
  • Communicating with investors/potential investors
  • Crafting thought leading content for social media channels
All levels

Chuck Grothaus

Chuck Grothaus has helped organizations like Gateway, ADC Telecommunications, Medtronic and UnitedHealth Group share their voices with internal and external audiences for 20 years. His expertise is rooted in reporting and writing copy, public relations and strategic corporate communications. Chuck’s communication skills have helped Fortune 500 companies grow awareness and manage reputation with careful analysis and a thoughtful approach. Since 2012, he has successfully crafted and executed communication plans for many industries and organizations of all sizes.