Understanding Agentic Commerce 🤖🛒
by Ahnaf Prio | at Minnebar20 | 10:40 – 11:20 in Challenge | View Schedule
Agentic commerce is the next shift in how we build online shopping experiences. Instead of users navigating flows, systems can now coordinate tasks like product discovery, cart building, and checkout across different platforms—initiated and fulfilled by agents on behalf of the user.
This talk breaks down what’s actually real today versus what’s still forming. We’ll walk through the landscape—commerce specs like ACP and UCP that are shaping how discovery and checkout work in these systems, alongside foundational pieces like MCP for tool access and A2A for agent coordination. We’ll ground it in what’s already working today: existing backend systems and APIs being orchestrated by agents to enable end-to-end shopping flows, and the emerging patterns.
You’ll get a clear picture of where things stand today and how all of this actually fits together—hopefully walking away with something useful you can apply, whether you’re building as a developer or thinking about it from a business strategy lens.
Ahnaf Prio
Ahnaf Prio is a Senior Engineering Manager at Best Buy, where he leads the agentic commerce team. He is the former CTO of Invive.io, a biotech startup that explored innovation in the life insurance space. He previously served as CTO of Tavolo, a restaurant technology company recognized as Emerging Startup of the Year in Minnesota (2021). He currently serves on the Board of Directors for the University of Minnesota Morris Alumni Association and on the Neighborhood Sales Tax Revitalization Board for the City of Saint Paul.
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Interested Participants
- Jamie Thingelstad
- Mark Mankey
- Ahnaf Prio
- DeLonn Crosby
- Jesse Sutherland
- Kriss Baye
- Ben Hymans
- Marlaina Love
- Alex Frescoln
- Jaclyn Smith
- Risa Hustad
- Gilberto Ojeda
- Ashley Huynh
- Josh Benner
- Eve Heera
- Aniruddha Ghosh
- Ben Goffman
- Justin Buhl
- Jonathan Anderstrom
- Ed Beck
- Jesse O'Neill-Oine
- Jake Geiser
- Clayton Hiemke
- Diego Tanton
- Ted Goessling
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