Equity Fundraising Basics: Answering Why, When, How Much and From Whom

by Stephanie Rich | at Minnebar 18 | 9:25 – 10:10 in Tackle | View Schedule

In this session, we'll delve into considerations for startups contemplating equity fundraising. Beginning with the fundamental question of whether or not seeking investment is the right path for your venture, we'll explore the advantages and disadvantages of raising capital from angel investors and venture capitalists (and why the distinction between the two types of investors is important). We'll also talk about how to determine the amount of capital to raise, align this with market expectations, and prepare the necessary docs and resources potential investors will be interested in.

There will be lots of opportunities to ask questions. Whether you're new to fundraising or looking to brush up on your knowledge, this session is designed to provide valuable insights into the entire equity fundraising journey.

Your guide through this discussion is Steph Rich, a seasoned professional from the local venture capital firm, Bread & Butter Ventures. With extensive experience sitting on nearly all sides of the investment table, Steph brings a wealth of knowledge and practical advice to those looking to navigate fundraising.

All levels

Stephanie Rich

Stephanie Rich is Head of Platform at Bread & Butter Ventures where she works to add continuous value to portfolio companies and founders. She is the former Entrepreneur-in-Residence at Techstars Farm to Fork Accelerator in partnership with Cargill and Ecolab. Steph has worked with numerous early stage startups as a mentor and advisor, and has received the Techstars #givefirst award three separate times. She has hands-on expertise in bringing products and companies to market while building, cultivating and sustaining customer bases online and off.

‍ Stephanie is the founder of Starting Up North, a publication focused on telling the stories and sharing the insights of Minnesota startups, innovators and their ecosystem, and Goby Partners, a marketing consultancy for startups and growing brands. Prior to Goby, Stephanie was employee #1 at Particle, the leading development platform for the Internet of Things. She established operational infrastructure and built the Particle brand in the marketplace by leading communications, social media, and product launches.

She received her BSJ at the Medill School of Journalism and her MBA at the University of Cambridge. Stephanie's bread and butter is connecting dots - whether that means facilitating unexpected collaborations, surfacing the right tools for solving a problem, or helping teams identify previously unknown strengths. She is also very good at logic puzzles and stopping to pet every dog she meets.

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