How AI Will Break Marketing - and What Founders Can Do Now to Win Later

by Pete Steege | at Minnebar 18 | 1:55 – 2:40 in Harriet | View Schedule

One of the outcomes of the exciting AI journey we are on is a fundamental change in content. Cracks are already forming in the content marketing landscape. The coming Content Flood and Abstraction Arms Race will change forever how businesses engage prospects.

This creates an opportunity for founders willing to lean in to the coming changes.

This session will describe the coming changes, postulate three likely market scenarios, and propose actions founders and startups can take - starting now - to be well-positioned to take full advantage of the opportunities created by the coming disruptions


Pete Steege

Pete Steege has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups, with a front-row seat to 40 years of technology transitions and the opportunities created by them. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch.

Pete is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning".

Pete helps Tech B2B business owners apply the power of meaning to grow their businesses.

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