Marketing for Founders

by Pete Steege | at Minnebar 17 | 2:50 – 3:35 in Discover | View Schedule

Marketing is a black art for most founders, causing more damage than demand for their startups. With a clearer understanding of marketing, founders will be able to leverage it at the right time and place to grow their business.

This session will dig into the ins and outs of marketing for founders: what it is, what it does, what it doesn't do, how it works, when it's done, who gets it done, and how to know if it's working.

A founder-focused model for marketing will be shared, and we'll have an interactive conversation about how it works in the real world of startups.


Pete Steege

B2B Clarity founder Pete Steege has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses, from 50-person Silicon Valley startups to Fortune 100 firms. Coupled with extensive global experience in North America, Europe and Asia, Pete brings breadth of perspective and fresh ideas to technology marketing. Pete is a proven marketing strategist and industry-recognized content leader that helps startups define their marketing program and get it working to grow revenue.