A/B testing is an incredibly valuable tool for data-driven product management. But, it doesn’t come for free and it isn’t the only available method for vetting new user experiences. Taken to its logical extreme, if you were to A/B test every feature in your product, you would be throwing away 50% of your product team’s work!
So given that opportunity cost, is A/B testing even worth it? Well… it depends!
In this session, we’ll engage in some real talk about A/B testing. Join us if you are interested in chewing on any of these questions.
Matt Schraan leads Product Management at Livefront. At Livefront, Matt loves to run experiments - not the least of which involving dad jokes.
Ali is a product designer, storyteller, and user advocate at Livefront.
Does this session sound interesting? You may also like these:
This will add your name to the list of interested participants. It will help us gauge interest for scheduling purposes.