by Matt Schraan and Ali Joaquin | at Minnebar 16 | 3:45 – 4:30 in Theater | View Schedule
A/B testing is an incredibly valuable tool for data-driven product management. But, it doesn’t come for free and it isn’t the only available method for vetting new user experiences. Taken to its logical extreme, if you were to A/B test every feature in your product, you would be throwing away 50% of your product team’s work!
So given that opportunity cost, is A/B testing even worth it? Well… it depends!
In this session, we’ll engage in some real talk about A/B testing. Join us if you are interested in chewing on any of these questions.
Matt Schraan leads Product Management at Livefront. At Livefront, Matt loves to run experiments - not the least of which involving dad jokes.
Ali is a Product Designer at Livefront where she pushes pixels and shapes user experiences.
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