by Matt Schraan and Ali Joaquin | at Minnebar 16
A/B testing is an incredibly valuable tool for data-driven product management. But, it doesn’t come for free and it isn’t the only available method for vetting new user experiences. Taken to its logical extreme, if you were to A/B test every feature in your product, you would be throwing away 50% of your product team’s work!
So given that opportunity cost, is A/B testing even worth it? Well… it depends!
In this session, we’ll engage in some real talk about A/B testing. Join us if you are interested in chewing on any of these questions.
Matt Schraan leads Product Management at Livefront. At Livefront, Matt loves outsourcing product feature prioritization to the people.
Ali is a Product Designer at Livefront where she pushes pixels and shapes user experiences.