Covering Hollywood From Minnesota: How I Turned My Side Hustle Into A Successful Media Business

by Rick Ellis | at Minnebar 16

When I launched my own web site about 20 years ago, it was more of a place to post archived freelance pieces and stories that weren't a great fit for my "real" job. But after I was laid off 3 times in two years about a decade ago, I began freelancing fulltime. And that web site of mine eventually became a full-time business.

I'll walk you through how I made it happen, from the revenue side of the business to the logistics of covering the entertainment business from halfway across the country.

AllYourScreens.com currently gets about 2.4 million monthly unique visitors and I also have a free daily M-F newsletter that goes out to more than 20,000 subscribers.

Getting to this point required a brutal level of work and some luck. But maybe my story can help inspire you to take the next step towards making your dream come true.

Rick Ellis

Rick Ellis is the founder of AllYourScreens.com and the newsletter TooMuchTV. He's a former stand-up comic, syndicated talk show host & award-winning news journalist. His reporting led to an appearance in the documentary "The Dark Side Of Kids TV," and he has won awards for investigative reporting. He's a member of the National Press Club and was the winner of the 2025 National A&E Journalism Award for "Best Entertainment News Site by an Individual Not Tied to an Organization."

Email: rick@allyourscreens.com

Links:

  • Bluesky: @toomuchtv.substack.com