Reading in Crisis: Star Tribune traffic trends during Covid and Floyd

by Jim Bernard | at Minnebar 15 | Sat, Oct 17 • 11:30 – 11:55 in Phalen Track | View Schedule

Engagement with Star Tribune journalism spiked to an all time high in the last six months as readers from around the state and around the world sought more information about Coivd and the news around the killing of George Floyd. In this session we'll dig deep on the engagement numbers to see how these two events are reflected in consumer behavior trends. We'll also review some of the important journalistic work, commercial policy (yes we'll talk about the paywall), and technical mechanics of meeting the Star Tribune's public service mission of informing the public during a crisis.


Jim Bernard

Jim Bernard is the Senior Vice President of Digital at the StarTribune. Previously he ran He is a former member of the Minne* Board of Directors.