Building A Successful News Site

There is a widespread belief in start-up circles that launching a content-heavy news web site is one of the dumbest things you can do. And there are certainly a lot of reasons why it's hard. Editorial costs can be high, there's a lot of competition and the digital advertising market can be unpredictable.

And yet, it can be done. Rick Ellis is the founder of AllYourScreens.com, a successful news site that's based in the Twin Cities. It covers television and the media with a Midwestern take on Hollywood. It is also a business that makes money and in this session Rick will outline the lessons he's learned along the way.

• Startups