Building A Successful News Site
by Rick Ellis | at Minnebar 15
There is a widespread belief in start-up circles that launching a content-heavy news web site is one of the dumbest things you can do. And there are certainly a lot of reasons why it's hard. Editorial costs can be high, there's a lot of competition and the digital advertising market can be unpredictable.
And yet, it can be done. Rick Ellis is the founder of AllYourScreens.com, a successful news site that's based in the Twin Cities. It covers television and the media with a Midwestern take on Hollywood. It is also a business that makes money and in this session Rick will outline the lessons he's learned along the way.
Rick Ellis
Rick Ellis is the founder of AllYourScreens.com and the newsletter TooMuchTV. He's a former stand-up comic, syndicated talk show host & award-winning news journalist. His reporting led to an appearance in the documentary "The Dark Side Of Kids TV," and he has won awards for investigative reporting. He's a member of the National Press Club and was the winner of the 2025 National A&E Journalism Award for "Best Entertainment News Site by an Individual Not Tied to an Organization."
Email: rick@allyourscreens.com
Links:
- Bluesky: @toomuchtv.substack.com