There is a widespread belief in start-up circles that launching a content-heavy news web site is one of the dumbest things you can do. And there are certainly a lot of reasons why it's hard. Editorial costs can be high, there's a lot of competition and the digital advertising market can be unpredictable.
And yet, it can be done. Rick Ellis is the founder of AllYourScreens.com, a successful news site that's based in the Twin Cities. It covers television and the media with a Midwestern take on Hollywood. It is also a business that makes money and in this session Rick will outline the lessons he's learned along the way.
Rick Ellis is the founder of AllYourScreens.com. He's a former stand-up comic, syndicated talk show host & award-winning news journalist. His first paying journalism job was writing pieces for the Chicago Tribune and his first digital job was at Compuserve. AllYourScreens covers television and all things streaming from the friendly confines of the Twin Cities.