There is a widespread belief in start-up circles that launching a content-heavy news web site is one of the dumbest things you can do. And there are certainly a lot of reasons why it's hard. Editorial costs can be high, there's a lot of competition and the digital advertising market can be unpredictable.
And yet, it can be done. Rick Ellis is the founder of AllYourScreens.com, a successful news site that's based in the Twin Cities. It covers television and the media with a Midwestern take on Hollywood. It is also a business that makes money and in this session Rick will outline the lessons he's learned along the way.
Rick Ellis is the founder of AllYourScreens.com. He's a former stand-up comic, syndicated talk show host & award-winning news journalist. His first paying journalism job was writing pieces for the Chicago Tribune and his first digital job was at Compuserve. In recent years, he has worked full-time om his web site, which covers television and all things streaming from the friendly confines of the Twin Cities.
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