Games have proven to engage, excite and inspire players to feel, share, and come back for more the next day. The user experience (UX) of games is what we should all strive to give our users.
This presentation will go through a few simple examples of how e-commerce can integrate gaming standards into their own websites to provide guests simple joys that games can. We'll also look at why gamification is a tricky word that means more than adding badges or high scores to your site. Come and analyze a few popular websites with me and find out if they are winning the game.
UX Engineer who cares about coding and users, both at the same time! Currently working on target.com and has been creating games since she was 16 years old using game design principles to elevate e-commerce into an even more enjoyable experience. With her background in web and game dev, and as an Human-Computer Interaction (HCI) instructor, she can show you why certain UI interactions bring happiness or sorrow. She has won gaming awards, made a game on a train, even once had her games at the Mega Minne Multi Indie Mini Arcade right here at Minnebar.
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