I work with leaders to simplify complex marketing and branding issues. Most clients face significant business challenges or opportunities. The Idea Food purpose is to help people learn, create and grow. We value curiosity, collaboration and creativity.
Leaders and I use curated question sets to craft a long-term brand strategies together. Then I write a one-year marketing plan. Frequently I search for talent, technologies and specialized knowledge. Sometimes I lead and manage projects.
Aaron Keller of Capsule, Renee Marino of Cupitor Consulting, and I are co-wrote "The Physics of Brand," which will be published and released by HOW Books in 2016. Our book examines how people and brands interact across time and space — with implications for marketing, measuring and managing brands.