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Blue Ocean Startup: Marketing a product that nobody is looking for

by Matt Osborn

As you can imagine, selling a product that nobody knows exists can be a little difficult.

The startup world is full of uncertainty, and so is its marketing. Time to drop all your assumptions of what channels COULD generate ROI and start your journey to find out what channels DO generate an ROI.

I will walk through how Apruve was able to establish a market fit and how your business can do the same:

Topics:

  1. Marketing Automation
  2. Outsourcing Marketing Functions
  3. Customer Listening
  4. Marketing Experiments
Intermediate

Matt Osborn

Matt is the Director of Marketing at Apruve, a Minneapolis based fintech company that is revolutionizing the way businesses buy from each other. He is also the creator and author of MarketingCarpenter, a small business marketing blog.

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