Copywriting is one of the most important design tools, yet it's often overlooked. In the midst of racing towards the next trend, many companies forget about the important role it plays in user experience. It determines whether or not a user understands what to do next, or what went wrong when an error occurs. It can explain something that's not obvious, or create even more confusion to something that is.
Copy not only has to be good, it has to be consistent. If it's not, it can even keep you from getting the wine you ordered on the internet. Like me.
So just how big of a difference can copywriting make? In this talk, we'll discuss how beautiful visual design can still lead to an ugly user experience.
This is a strategy talk for designers, product managers, and engineers who want to create experiences that actually make sense.
Justy is an aspiring wine aficionado and a Product Designer at Livefront.
Minneapolis-based product designer creating amazing user experiences at Livefront.