Part of the fun of being a designer or developer is that you can make just about any kind of website or application if you put your mind to it.
But that is a blessing and a curse. We are good at building new things. Pretty terrible about marketing and sales. Typical.
Maybe you have built a million things yourself, or maybe you are in the middle of your first foray into side project land. A lot of makers have an unrealistic dream of building something, putting it out there, having it become instantly popular, and making reoccurring income without bosses or obligations on your time. Sounds nice, right?
Unfortunately, the real world rarely works like that. I can tell you. I've built over 20 side projects over the last 10 years, and while I've made almost $40,000 on them total, most of them have been total failures.
In this talk I'm going to walk through 5 of these projects, quickly demo them, and talk through some lessons I learned on each one. Hopefully it should be fun, inspiring, with some helpful advice, and you can learn from my mistakes.
Jesse Sutherland is a Minneapolis based freelance web designer, ux designer, and web application developer working in the interactive industry for more than 10 years. Armed with a double major in design and advertising from the UW - Eau Claire, and 8 years of being the Interactive Art Director at a modern ad agency, he has helped hundreds of clients navigate the interactive space.
Learn more at https://jessesutherland.com/
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