Michael Petersen

Bio

Michael R. Petersen is redefining the automotive repair experience by bringing transparency, intelligence, and data driven decision making to an industry long known for opacity.

As Founder and CEO of Raise a Hood (www.raiseahood.com) he developed an advanced Intelligence Repair System that fuses expert mechanic knowledge with AI at scale. At the core is GUS, a patent pending AI engine purpose built for automotive diagnostics, delivering real time insights, probability-based repair recommendations, and unbiased second opinions. The platform transforms how vehicle issues are understood, helping consumers make more informed decisions while enabling high quality repair shops to operate with greater precision and trust.

Michael’s lifelong passion for cars and technology led to the creation of Raise a Hood, where machine learning and real-world repair data come together to modernize the service experience. Prior to founding the company, he held executive leadership roles at Zebra Technologies, Motorola Solutions, and Dell Computer, and began his career as an engineer at Ford Motor Company.

A recognized thought leader in AI and automotive technology, Michael regularly speaks on industry panels, podcasts, and product launches, sharing insights on AI driven transformation, applied machine learning, and the future of service-based industries.

He holds an MBA from the University of Michigan, a Master’s degree in Engineering from Purdue University, and a Bachelor’s degree in Mechanical Engineering from the University of Minnesota. He is also a performance driving instructor.

https://www.linkedin.com/in/michael-r-petersen/