Marcus is a freelance digital growth marketer and fractional CMO who has spent his career leveraging digital go-to-market strategies to drive business growth and success. His areas of expertise include SEO, analytics, lead generation, automation, email marketing, UX, business analysis, paid, earned, owned, and shared content.
In his current and previous roles, Marcus creates and implements digital strategies across various businesses and industries, resulting in international brand exposure and market expansion opportunities. He has worked collaboratively with clients and internal/external stakeholders to create win-win scenarios, building solid relationships and achieving exceptional results.
Marcus has developed e-commerce strategies for B2C, DTC, and B2B clients on platforms such as Amazon Vendor Central, Amazon Seller Central, Walmart, Home Depot, Lowes, eBay, Google, and more. He has also created sales funnels for diverse businesses and non-profit clients, developed marketing strategies, and managed paid, earned, owned, and shared content.
His recent accomplishments include acting as a fractional CMO in managing a website redesign, expanding e-commerce capabilities, and managing paid media across multiple channels. He has also identified threats from increased competitor spend, analyzed traffic and sales data, and recommended new strategies to improve performance.
Marcus has a deep understanding of how to create engaging, impactful digital experiences with his background as a user experience manager, content manager, and social media manager that drives growth and revenue. His experience as a product manager and senior business analyst has given him a unique perspective on identifying and capitalizing on growth opportunities.