Brand, Content & Marketing Strategist, Beacon Hill Branding, link
Collaborator, facilitator, maximizer, relationship-builder. Laura helps brands clarify their purpose and connect more powerfully with their target customers.
Sometimes called the "chief question-asker,” Laura loves working with clients to find nuggets of insight that lead to remarkable brand strategies. Not satisfied with a ho-hum or routine expression, she works hard to find what’s exceptional and most meaningful about a brand: exploring the “why” to stir ideas, aligning disparate voices, finding the moments that matter.
Key work consists of: • Client discovery and interviews • Brand insights and competitive research, • Brand positioning, promise and core values • Brand messaging frameworks • Brand launches • Content campaigns to drive engagement
Shaped by two decades of experience in leading brand agencies, Laura has worked with blue chip brands like Star Tribune, American Medical Association, Sony, Microsoft, Piper Jaffray, Nuveen Investments, Prime Therapeutics, Medtronic, Pillsbury and more Today, Laura unites emerging and mid-size clients and their teams around a unique and memorable brand strategy – providing them with a solid foundation and tools to move their business and marketing forward.
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