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I didn't know Jack: How I've started designing with empathy

by Bryce Howitson

When I "learned" design, it wasn't user-centric. This presentation follows my personal journey toward empathy with users, customers, and neighbors. I discuss using shared emotions to humanize audience pain points, creating actionable "fear personas" of users and why this process works. Anyone who makes things to be used by people will come away with a better understanding of empathy and a framework to apply it daily.

All levels

Bryce Howitson

Bryce is obsessed with creating products that people want to use. He helps organizations of all sizes prototype, and test their ideas. Sometimes called a designer, a developer, a strategist, a writer or artist, Bryce has led teams and worked in the trenches. Bryce is a Google Developer Expert in UI/UX and certified Design Sprint Master. He shares his knowledge by mentoring and teaching from his homeland in the great frozen north of Minnesota.


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