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The 3 P’s to Business Success: Products, Profitability and … PR?

by Jason Sprenger

Executives and investors both focus much of their time on ensuring their organizations have the best product/service they can offer and making sure they are profitable. Both of these are critically important to achieving any company’s desired endgame, whether that’s a sale, an IPO, etc. Yet Jason Sprenger has seen first-hand that there’s a third critical element to a company’s success: PR. How does a company build and maintain the relationships it needs to succeed? How does its brand, message, strategy, etc. support or hinder that success? How does it hold a company back, or propel it forward? How it can raise red flags and signal you’re not ready for prime time? It’s amazing how much influence this has on a company’s endgame, yet they are rarely explored or invested in at the same levels as other aspects of a business. This session will explore how PR and strategic communications can make just as much of a difference in a company’s success as anything else, and how to use it to maximize your potential.

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Jason Sprenger

Jason Sprenger is the President and Founder of Game Changer Communications. His agency offers full-service PR/communications services, with particular experience and strength in the tech and B2B arenas.

Prior to starting his firm, he held prominent PR roles with two tech companies. At FICO, Sprenger and his team tripled media prominence for the company in North America in one fiscal year - a result that had a material impact on the company's stock price. Also, at X-IO Technologies (formerly Xiotech), he built the company's PR department from scratch and used it to help take the company to the doorstep of an IPO. He's also worked for three Twin Cities PR firms, where his clients spanned the entire gamut of business: public and private, large and small, for-profit and nonprofit and industries across the entire spectrum of the economy. Former clients include Target, Coca-Cola, Lawson Software, Qwest, the University of Minnesota, U.S. Trust, TIAA-CREF, Medtronic, the United Health Foundation, the Minnesota Twins and many more.

An increasingly sought-after industry leader, he served as the 2016 President of Minnesota PRSA and is now in his seventh year on the chapter's Board of Directors. He speaks regularly around the country to PR and other audiences about the value of communications to organizations. He serves on the SXSW Programming Committee, and also has volunteered as a member of several Twin Cities-area boards, a judge of the Silver and Bronze Anvils and much more. He features insights from his work and his travels regularly on his popular blog, The Game Changer.


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