by Jeffry Brown and Chris Carlson | at MinneBar 10
A Case Study The Dancing CEO, the Non-sleazy Salesperson, and the Customer Buying Experience.
The hallmark of every value-driven experience is the amount and depth of genuine human connection–that bond between an individual and a brand, an experience, an organization or an idea. The power of genuine connections extends not only among peers, but also to friends, loved ones, and even within yourself. And most importantly for entrepreneurs to investors, collaborators and customers.
Through a recent case study, this session covers more than half a century of experience bringing practical solutions in innovation, collaboration and communication to market that will guarantee a genuine connection.
A small start-up is boldly challenging Fortune 500 company's notions of sales, value, and even corporate culture, and they are winning. They've raised money, ignited collaborators, and closed millions in sales. Featuring a dancing CEO, a reinvention of the salesperson and a reframing of the "sales experience", this case study is unlike any you've ever heard.
You will leave with a greater grasp of the strengths and challenges, presence or absence, and untapped potential of genuine connection in your professional and personal life.
Jeffry Brown Dreamer - Doer - Storyteller http://www.linkedin.com/in/jeffrybrown
THINKING DIFFERENTLY - ENTREPRENEUR - CREATE POSITIVITY Jeff has spent his career starting, leading, leaving and coaching businesses, after first working at Apple in that company's early years where he worked directly with Steve Jobs on creating the companies future and culture.
Life long teacher and learner never looking back but always looking forward. Not retired but re-fired to help others find and enjoy their purpose.
Founder of NarrativePros, a training and consultancy dedicated to inspiring the value of human connection, Chris is an entrepreneur leveraging decades of experience as a professional stage, screen and voice actor as well as a practicing immigration attorney. Through an aggressive inter-disciplinarian approach, Chris seeks to create better stories in all guises and better storytellers in every profession. This pursuit is shaped by and grounded in the practical challenges and resources that businesses and individuals are confronted with.
