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By Dave Lee
When it comes to social media many companies, large and small, seem to jump in with no real strategy. Many organizations just don't know where to start.
One Fortune 500 company once asked, "Three years ago when we developed our marketing plan Facebook and Twitter were not what they are today. How do we anticipate what they will be three years from now as well as anything new that comes up during this time?" This demonstrates the confusion between strategy and tactics.
This session is intended to help reduce the confusion and help give you some ideas on how to develop a strategy for your business. It's never too late to create or update your strategy.
The presentation will share the speakers first hand experiences throughout his career with the hopes that will encourage others to share ideas as well. Although the discussion will focus on social media, it will also share basic strategy development principles that can be used in other areas of your business as well.
Come join in the discussion!
As the Director of Marketing for the US Army, Dave helped leverage the power of social media to help the Army communicate the value of being a Soldier to those considering joining. Since leaving the Army he has worked as a consultant helping start up companies and large advertising agencies. Prior to his involvement in marketing he worked as a Strategic Planner for the Secretary of the Army.