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With so many startups banking on ad-based revenue models, a panel from ad agency Fallon is here to answer questions about how agencies and their clients really think.
Fallon's clients include Cadillac, H&R Block, Travelers Insurance, Totino's, Purina, the Cosmopolitan of Las Vegas, and NBC Universal, and all of them are investing more time and money in digital platforms. Accordingly, Fallon has some questions for the startup community, too.
Marty Wetherall is Director of Innovation at Fallon and co-founder of Y Combinator startup FanChatter.