Steve is an innovation expert who believes that every organization already has, in-house, the resources, knowledge and human potential to revolutionize its business. Rather than dispensing advice, Steve co-creates innovation strategy with the teams that he supports.
Using co-creation as his guiding principle, he founded the iSquad, a best in-class, internal innovation department that worked with the Business Units at General Mills. The iSquad routinely co-created new products, with their Business Teams, and continuously replenished General Mills’ new product pipeline for ten years.
He has been a keynote speaker at the National PDMA conference on the importance of consumer empathy. In addition, he has spoken at the Minnesota PDMA several times on innovation discovery and other innovation topics.